It depends on the time of year. Colombia uses COT (UTC-5) year-round and does not observe DST. New York uses EST (UTC-5) in winter and EDT (UTC-4) in summer.
During US standard time (November to March), Bogota and New York are in the same timezone. During US DST, Bogota is 1 hour behind New York.
Perfect or near-perfect overlap! 9:00 AM - 5:00 PM New York is 9:00 AM - 5:00 PM Bogota (US standard) or 8:00 AM - 4:00 PM Bogota (US DST). Full business day overlap.
Colombia is one of the US's closest allies in South America. The 5-hour flight from New York serves extensive business ties, and Colombia's coffee and flower exports heavily target the US market.