São Paulo is typically 3 hours behind London. When it's 5:00 PM in London, it's 2:00 PM in São Paulo. London observes daylight saving time, but Brazil no longer does.
During UK summer time (late March to late October), the difference is 4 hours. During UK winter time (late October to late March), the difference is 3 hours. Brazil discontinued DST in 2019.
Good morning overlap! 6:00 AM - 2:00 PM São Paulo corresponds to 9:00 AM - 5:00 PM London (UK winter) or 10:00 AM - 6:00 PM (UK summer). Morning São Paulo catches UK business hours.
São Paulo has the largest Portuguese-speaking population in the world. The UK has significant business ties to Brazil, particularly in financial services and mining. Direct flights connect São Paulo to London in about 11 hours.