Istanbul is typically 3 hours ahead of London. When it's 9:00 AM in London, it's 12:00 PM in Istanbul. Note: Turkey no longer observes DST (staying on TRT year-round), while UK does, so the difference is 2 hours during UK summer time.
London uses GMT/BST while Istanbul uses TRT (UTC+3) year-round.
Morning Istanbul catches London morning! 11:00 AM - 5:00 PM Istanbul corresponds to 8:00 AM - 2:00 PM London. Good overlap for business calls.
Istanbul is a major connecting hub between Europe and Asia. Turkish Airlines, British Airways, and easyJet operate frequent 4-hour flights.